Privacy policy


  • We are East Lancashire Moneyline (IPS) Ltd trading as Moneyline.
  • Our company registration number is 29282R.
  • East Lancashire Moneyline (IPS) Ltd is the data controller.
  • Our Information Commissioner’s Office registration number is Z5949140.

We take your privacy seriously and are committed to respecting and protecting your privacy. It is important to us that you have complete confidence in how we handle your information. Please read our policy carefully. It tells you how we collect, use, store and share your information.

If you have any questions about our data protection, please contact our Data Protection Officer.  Our contact details are at the bottom of this policy.

Information that we collect and hold about you

We collect personal and financial information from you in person. The ways that we do this include, but are not limited to:

·      Telephone calls with our team.

·      In person with our team.

·      Our website.

·      Our App.

·      Conversations on social media.

·      Surveys.

·      Cookies (Please see our Cookies Policy on our website).

·      Feedback you give to us.

This information includes but is not limited to:

·      Name.

·      Date of birth.

·      Address.

·      Phone numbers.

·      Email address.

·      National Insurance number.

·      Details about your income and expenditure.

·      Information about your credit history.

We may collect sensitive information from you to help us give you any additional help you need. This may include information about your health. We may also ask for information from you when you report problems to us about our website or App.

We also collect and share information about you with some third parties. Please see the section ‘Sharing your information with other organisations’ for more details about this.

We will only collect information that we need to provide our products and services to you. By giving your personal information to us, you are confirming that the information you are giving is correct and relates to you.

We will only use information when it is needed. Examples include, but are not limited to:

·      For the performance of your agreement.

·      When we have a legal duty, such as to confirm your identity.

·      When there is a legitimate interest such as improving our products and services.

·      When we have your consent when needed e.g. to send you details about our products.

How we use your information

Reasons why we use your information include, but are not limited to:

·         To assess your suitability for our products.

·         To create and maintain our agreements with you.

·         To gather information about your credit history.

·         To confirm your identification.

·         To make lending decisions.

·         To process your loan application and credit agreement.

·         For monitoring and training purposes (this includes call recordings).

·         To keep your records up to date.

·         To search Credit Reference Agencies and/or Fraud Prevention Agencies.

·         To collect debts (including giving information about you to a tracing company or third-party debt collectors).

·         To record information about visitor activity on our website.

·         To review the effectiveness of our marketing.

·         To improve our existing products and services.

·         To develop new products and services.

·         To carry out regulatory checks.

·         To remain in contact with you.

Sharing your information with a credit reference agency (CRA)

When you apply for a loan we will share your information with a Credit Reference Agency (CRA) for credit and fraud prevention checks. This information includes, but is not limited to:

·      Name.

·      Date of birth.

·      Address.

The CRA will use the information for, but not limited to, the following reasons:  

·         Confirmation of your identity.

·         Detection, or prevention, of criminal activity such as fraud and money laundering.

·         Tracing updated addresses, if you may have moved without telling us, for debt recovery purposes.

The CRA will carry out a search and give us information about your financial history. This helps us to check that our products are suitable for you, make responsible decisions and make sure that our products are affordable to you.  The record of the search may be seen by other organisations when you apply for credit in the future. The CRA will also use information we supply to them to record defaults where you have not made the required payments under your agreement.

All information we receive from the CRA, will be securely stored and kept in the same way that we would store and keep information received directly from yourself. For further details see the section called ‘Storing and keeping your information’.

The CRA that we share information with is Equifax. Further information about them can be found at: and

Sharing your information with other organisations

We may share your information with other organisations such as courts, the Department of Work and Pensions (DWP) and tracing companies, to recover monies owed to us.

We may share your information with any third-party company we use to process your information in relation to providing your loan agreement or collecting your repayments.

We will share your information with a third party for, but not limited to, the following reasons:

·         When we are legally obliged to do so.

·         To enforce or apply our terms of use, terms of other agreements or to protect the rights, property, or safety of Moneyline.

·         If you have given false or inaccurate information and we identify or suspect fraud.

If your personal details are required for research purposes by a third party, we will obtain your permission before sharing your information.

Storing and keeping your information

As well as keeping the information we collect in connection to your application and the creation and maintenance of your credit agreement, we keep copies of all correspondence exchanges between us including letters, e-mails, and SMS messages.

We will not keep any personal information for longer than is required for our services, other legitimate business need or for legal and regulatory purposes.

We will do all we can to protect your personal and financial information. Your information will be stored on secure Moneyline servers and will not be available to the public. Your information will only be accessed by employees and third parties who need access to such information. Information which is exchanged is protected by encryption technology. We employ firewalls and other security technologies to protect our servers from external attacks.

Your rights

You have the right to:

·         Ask us to confirm what information we hold about you at any time.

·         Access the information we hold about you, free of charge.

·         To have information about you corrected or deleted. We will delete information at your request unless we have a legal obligation to keep it or we are permitted to do so, if for example, you still have an outstanding loan balance with us.

We will reply to your request within one month of receiving it. To make such a request, please use the contact details at the bottom of this policy.

If you are unhappy about how your personal data has been used, please see the ‘Complaints’ section on our website. You may also complain to the Information Commissioner’s office. This is the regulator for processing information. You can contact them at


When you visit our website or our App, we may collect information about your computer (including, where available, your IP address, operating system, and browser type) and your use of our website. For more information, please refer to our Cookies Policy on our website.

Changes to our External Privacy Policy

We may update this policy any time. Any changes we may make will be posted on our website. The date when this version of the policy was posted can be found at the bottom of this policy.


Our website and our App may, from time to time, contain links to other websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies. We do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.

Complying with data protection and privacy laws is one of our greatest priorities. We do all we can to protect your personal information. However, sharing information over the internet is not completely secure and we cannot guarantee the security of information that you share with our website. Any transfer of information is done at your own risk.

Our contact details

The Compliance Department


The Globe Centre

St James’ Square




Phone: 0345 643 1553


This Privacy Policy was last updated April 2024.