Cookies policy

We use cookies on our website so that we can tailor the content to you, ensure it's working the way it should and make improvements.

Introduction

This Cookies Policy explains how East Lancashire Moneyline (IPS) Ltd., trading as Moneyline (“Moneyline”, “we”, “us” or “our”), uses cookies and similar technologies when you visit our website.

We use cookies and similar technologies to make our website work correctly, improve your browsing experience, understand how our website is used, and provide relevant content and services. Where required by law, we will ask for your consent before placing non-essential cookies on your device.

This Cookies Policy should be read alongside our Privacy Policy, which explains how we collect, use and protect your personal information.

What are cookies? 

Cookies are small text files that are placed on your computer, smartphone, tablet or other device when you visit a website. Cookies help websites recognise your device and remember information about your visit, such as your preferences and settings. Cookies can also help website owners understand how visitors use their websites and improve their performance.

There are different types of cookies:

  • Session cookies – These are deleted when you close your browser.
  • Persistent cookies – These stay on your device until they expire or are deleted.

 

Cookies may be set by us (“first-party cookies”) or by third parties whose services we use (“third-party cookies”).

How we use cookies

There are different types of cookies which are used for different reasons. We have explained some of the main types of cookies below.

Necessary cookies

Necessary cookies are used on the basis of our legitimate interests in operating a secure and functional website.

  • Logging into secure areas
  • Maintaining user sessions
  • Security and fraud prevention
  • Website navigation
  • Load balancing and network management
  • Remembering cookie preferences

 

These cookies cannot be disabled through our cookie preference centre because the website would not work properly without them.

Functional cookies

Functional, performance, analytics and advertising cookies are only used where you have provided your consent. Examples include:

  • Remembering user preferences
  • Accessibility settings
  • Personalised website features

 

You may withdraw your consent at any time through our Cookie Settings. 

Performance cookies

These cookies help us monitor and improve the performance of our website by collecting information about how visitors use our services. They help us identify technical issues, measure website performance and improve the overall user experience.

These cookies are only used where you have provided your consent. 

Analytics cookies

These cookies help us understand how visitors interact with our website by collecting information such as:

  • Pages visited
  • Time spent on the website
  • Navigation patterns
  • Device and browser information
  • General geographic location

This information helps us improve our website, products and services.

These cookies are only used where you have provided your consent.

Advertisement cookies

These cookies may be used to understand how visitors arrive at our website and to measure the effectiveness of advertising and marketing campaigns.

These cookies may be placed by us or by trusted third-party providers and are only used where you have provided your consent.

Other cookies

From time to time, our cookie management platform may identify new cookies that are still being reviewed and categorised. These cookies will remain within the “Other” category until they have been assessed and assigned to the appropriate category. We regularly review cookies identified in this category to ensure they are appropriately classified and only deployed in accordance with applicable consent requirements. 

Third-Party Cookies 

Google Analytics

We use Google Analytics to help us understand how visitors use our website and how we can improve our services. Google Analytics may collect information including:

  • Pages viewed
  • Time spent on the website
  • Browser and device information
  • Website interactions
  • Approximate geographic location

 

Google may process this information in accordance with its own privacy policies.

For more information, please visit: https://policies.google.com/privacy

Hotjar

We use Hotjar to better understand how users interact with our website and to improve the user experience.

Hotjar may collect information including:

  • User interactions with webpages
  • Mouse movements, scrolling and navigation behaviour
  • Device type and browser information
  • Screen size
  • Country-level location information

 

Hotjar stores information in a pseudonymised form and is contractually prohibited from selling data collected on our behalf.

For more information, please visit:

https://www.hotjar.com/legal/policies/privacy/

or

https://help.hotjar.com/hc/en-us/categories/115001323967-About-Hotjar

How long do we store your cookie preferences? 

When you provide consent for cookies on our website, we store your cookie preferences for 6 months. After this period, we will ask you to review your preferences again.

You can change or withdraw your cookie preferences at any time by selecting Cookie Settings in the footer at the bottom of our website.

Social media features

Our website may include social media features, buttons and plugins provided by platforms such as Facebook, Instagram, LinkedIn and X (formerly Twitter). These services may place cookies on your device when you interact with their content or functionality.  These cookies will only be activated where you choose to interact with embedded social media content or where you have provided consent for social media cookies. 

Advertising and referral tracking

We may use third-party services, including Adswizz and other advertising or referral tracking providers, to understand how visitors arrive at our website and to measure the effectiveness of marketing campaigns.

These cookies are only used where you have provided your consent.

Managing your cookie preferences

We use a cookie consent management platform that allows you to manage your cookie preferences and withdraw consent for non-essential cookies at any time.

When you first visit our website, you will be presented with a cookie banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Manage your cookie preferences

Selecting “Cookie Settings” (option located in the footer at the bottom of our website) will allow you to review and manage cookie categories individually.

The cookie categories available through our cookie settings tool are:

  • Necessary
  • Functional
  • Performance
  • Analytics
  • Advertisement
  • Other

You can review or change your preferences at any time by selecting the “Cookie Settings” option available on our website.

Any consent you provide for non-essential cookies can be withdrawn at any time without affecting the lawfulness of processing based on consent before it was withdrawn.

You can also manage cookies through your browser settings. Most browsers allow you to:

  • View cookies stored on your device
  • Delete cookies
  • Block cookies from specific websites
  • Block all cookies

Please note that disabling certain cookies may affect the functionality and performance of our website and may prevent some features from working correctly.

For information about managing cookies in your browser, please refer to your browser provider’s help documentation. 

Cookie list

Our website uses a cookie management platform that maintains a current list of cookies used on our website.

The list of cookies, including their purpose, provider and duration, is available through our cookie settings tool and may change from time to time as our website and services evolve. 

Changes to this policy

We may update this Cookies Policy from time to time to reflect changes in legislation, regulatory requirements, technology or our use of cookies. Any updates will be published on this page and will take effect from the date of publication.

Contact us

If you have any questions about this Cookies Policy or our use of cookies, please contact us at:

Email: ServiceTeam@moneyline-uk.com

East Lancashire Moneyline (IPS) Ltd
The Globe Centre

1 St James Square

Accrington

BB5 0RE

For more information about how we handle personal information, please refer to our Privacy Policy.

If you have concerns about how your personal information is being used, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). Further information is available at: www.ico.org.uk

This Cookies Policy was last updated July 2026.

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If you think this information is incorrect you can speak to us by phone 0345 643 1553 or by email at serviceteam@moneyline-uk.com